Traditional Library

SCHOLARLY WORK

Josh Boyd is interested in how corporations speak--through financial reporting, advertising, sponsorship, and interactions with multiple publics. In recent years, he has also developed an interest in understanding whether students are really learning what instructors think they are learning. Some highlights are below, but a complete list of publications is available by clicking the CV button in the header.

 
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A TOOL INSTEAD OF A CHORE: MEASURING STUDENT LEARNING GAINS IN ORDER TO IMPROVE INSTRUCTION.

2018

This article in Communication Teacher, co-authored with Melanie Morgan, used pretests and posttests to figure out which learning outcomes were actually being met in a large-lecture, writing-intensive class. It identified several opportunities for improving instruction where outcomes were not achieved.

CHEERING FOR TEAMS THAT DON'T SELL STADIUM NAMES

August 19, 2013

This Wall Street Journal op-ed, certainly read by more people than anything else Josh has published, argued that sponsored stadium names are good for neither fans nor franchises. It chronicled the history of corporate stadium and arena trends (almost nonexistent before 1990), and suggested criteria for better corporate naming.

ACTIONAL LEGITIMATION: NO CRISIS NECESSARY

2000

This article from The Journal of Public Relations Research explored the differences between institutional legitimacy (should particular organizations be allowed to exist?) and actional legitimacy (should organizations be allowed to make particular moves)? It argued that while challenges to institutional legitimacy are rare, the need to establish actional legitimacy is an ongoing part of public relations and issue management.